![]() ![]() Finally, these prediction products are traded in a new kind of marketplace for behavioral predictions that I call behavioral futures markets."Įven more dangerously, automated machine processes not only know our behavior but also shape our behavior. Although some of these data are applied to product or service improvement, the rest are declared as a proprietary behavioral surplus, fed into advanced manufacturing processes known as 'machine intelligence,' and fabricated into prediction products that anticipate what you will do now, soon, and later. It "unilaterally claims human experience as free raw material for translation into behavioral data. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power (Public Affairs/Hachette, 2019) is such a work.įirst, a brief description of surveillance capitalism. Shoshana Zuboff, professor emerita at Harvard Business School, has the rare ability to take a subject that has been beaten to death and offer a fresh, provocative take on it. ![]()
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